Tony, Pat, Tom and Helen meet to discuss rebranding Bridge Farm. Tom acknowledges that a couple of order renewals are definitely a step in the right direction. However, arguing it’s hardly a turnaround, he thinks they should rebrand using the Tom Archer name. Helen’s unhappy and, after some disagreement, Tony surprises everyone with the considered suggestion of focusing on Ambridge Organics. Everyone seems to agree with the idea. Reflecting on this later, Pat and Tony feel it’s the end of an era. They agree that the old brand has done its time and they need to invest in their children’s future, so it’s goodbye Bridge Farm - hello ‘Ambridge Organics’!
Susan tries to contact Clive’s daughter Kylie, to tell her about Ivy’s death. However, Kylie’s off at university and her mum Sharon is hesitant about giving Kylie’s number to Susan. When Susan stresses the importance of the situation, Sharon finally gives her the number. Later on, Susan tells Neil that Kylie seemed keen to know about her family in Ambridge and promised to attend Ivy’s funeral. Neil wonders how Kylie will feel meeting her Dad, Clive, after all these years. Susan replies that it’s none of their business; it’s between Kylie and Clive.
WRITER: Simon Frith